Enterprise

Year 10 and 11 students will follow a vocational route through OCR Enterprise and Marketing.

Year 10

Enterprise & Marketing

Autumn Term		Spring Term		Summer Term
Half Term 1	Half Term 2	Half Term 3	Half Term 4	Half Term 5	Half Term 6
R067 / R068		R067 / R068		R067 / R068

Unit R067: Enterprise and marketing concepts: Students explore the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers.

Unit R068: Design a business proposal: Students are presented with a business challenge from which they create a researched and costed business proposal. They will carry out market research, present data, use idea generation tools, seek and act on feedback, and cost their proposals. In their work on this unit they will develop their self-assessment, collaborative working, creativity, numeracy, research and evaluative skills.

Year 11

Enterprise & Marketing

Autumn Term		Spring Term		Summer Term
Half Term 1	Half Term 2	Half Term 3	Half Term 4	Half Term 5	Half Term 6
R069		R067		R067

Unit R069: Market and pitch a business proposal

In this unit you will learn how market research gives the entrepreneur an insight into the wants and needs of its customers, so that products and services can be developed to satisfy them. It also complements other competing products and services on the market to ensure a financially viable business. As well as understanding your target market’s needs, you will learn how the marketing mix elements must be carefully blended to enhance business performance. You will examine each element individually and explore the decisions that an entrepreneur needs to make. You will learn about the types of ownership for an enterprise and sources of capital available. Running a successful enterprise can be tough, but there is a lot of support available, which you will learn about so that you can understand how to obtain timely and appropriate guidance.

Unit R067: Enterprise and marketing concepts

In this unit you will learn how market research gives the entrepreneur an insight into the wants and needs of its customers, so that products and services can be developed to satisfy them. It also complements other competing products and services on the market to ensure a financially viable business. As well as understanding your target market’s needs, you will learn how the marketing mix elements must be carefully blended to enhance business performance. You will examine each element individually and explore the decisions that an entrepreneur needs to make. You will learn about the types of ownership for an enterprise and sources of capital available. Running a successful enterprise can be tough, but there is a lot of support available, which you will learn about so that you can understand how to obtain timely and appropriate guidance.

Additional Curriculum Information

Intent

The business world is relevant to all. It is therefore, our hope, that one day, our students will have realised their aspirations and will be earning a living though employment or perhaps through their own successful business venture. It is for this reason that our Enterprise curriculum holds such important relevance to their future.

Our localised curriculum strives to be interesting, relevant and challenging for all students who access it. It is both theoretical and practical; provides opportunities for individual and group work and as a result caters for many learning styles. 

We extend learning beyond the published requirements of the current qualification through the inclusion of additional topics, links to the world of work, meaningful encounters with industry and regular opportunities for the development of key career-based competencies.

Assessment

Students are assessed via a combination of an externally set and assessed examination and externally set but internally assessed assignment tasks. All students have the opportunity to make excellent progress as a result of differentiated approaches to both theory and coursework learning and through regular progress analysis via internally set summative tests, regular and planned retrieval tasks and independent study tasks.

We hope students will leave the classroom enriched and resilient and with a deeper understanding of the significance of the business world to them and their future.